In the recent years, the mobile app industry has seen some breakneck innovations and is undergoing a radical makeover. Advanced technologies such as Beacon technology to attract attention to a specific location, Internet of things (IOT) to collect and exchange data, Big Data, Cloud computing has been in the news.
In today's life mobile apps playing an important role in simplifying the daily tasks. We have mobile applications for all the things today. It is proven that most of the mobile users spend their time on apps surfing.
Here are some mobile app development trends to look out for innovative mobile apps to survive in the competitive market.
• High-level mobile app security
Basic security measures are the prime focus. No one likes when user personal or financial information becomes available to the hacker. Hence, Apple IOS and Google Android consider security as an important factor. So, developers have to endeavor that their apps run successfully with meeting all security protocols.
• Location-based apps with Beacon technology
Apple's beacon technology has set a buzz in the app industry. Beacon technology makes apps attract attention to a specific location. If you are an iOS user try this out, this will provide a set of services and suggestions based on your geographic location. It is all about providing the right information to the user's right.
• Wearable Apps
Now everyone's attention moved to wearable technology. It takes app industry to the next level. Developers have to start building wearable apps. This technology explored from health care, fitness to fashion, textile and more. Smart wears, Apple watch, Google glass, Samsung gear is the great example of wearable technology.
• Internet of Things (IOT)
Various enterprises have also started to integrate IOT. It will help the development of apps with the advanced feature, new standards, and their own security and privacy concerns. Such as smart cars will be able to connect systems like a traffic signal. The signal's sensor, in turn, will give traffic directions, current weather conditions, send accident alerts and provide alternate route options to the driver.
• Enterprise apps
Both in the app store and play store, among a total number of apps enterprise apps have gained more traction. Enterprise mobile apps are certainly much costlier than consumer mobile apps. Enterprise level apps are provided with utmost security features, such as username/ password, encryption/decryption and MDM software to protect the confidential data from leakage. Research shows that enterprises that provide solutions are going to gain employee satisfaction and friendly work-face.
• Quality content and marketing plan
Unfortunately, Developers are mainly focusing on the technical thing and ignore content. Developers have to focus on content also.
• User experience
A million of apps are present in the app store and play store. You may find many apps which are similar to your app; you have to face the competition and struggle to stand out. To make your app successful app has to fulfill customer satisfaction. User experience and response is important to understand app performance. The app developers can study user behavior using analytic.